Cellulose Valley Institute — Delivering Plant Science Solutions.

The world’s most comprehensive plant research collective, a global leader in state-of-the-art plant products research and development, Cellulose Valley Institute provides a complete range of services for the research and development of natural plant products.

An initiative of Australia’s Southern Cross University, the Cellulose Valley Institute is recognised internationally for its leading plant research. Headquartered in Lismore on the Northern NSW coast, Cellulose Valley Institute unites seven synergistic research groups in plant genetics, phytochemistry, health sciences, and environmental and resource science.

As a direct reference to ‘Silicon Valley’, the IT conglomerate in California, Cellulose Valley Institute is about uniting the groups involved at all stages of the R&D process. This may include researchers, primary producers, manufacturers, government regulators, health practitioners, and educators.

For example, in the case of drug discovery, plants can be screened for active constituents at the university’s Centre for Phytochemistry, guided by one of the world’s leading phytochemists, Professor Peter Waterman. Bioassays of plant materials can be undertaken in the laboratories of the School of Natural and Complementary Medicine and ACCMER. Products can be tested via clinical trials at the university’s Lismore-based Naturopathy Teaching Clinic or at the University of Queensland clinic facilities in Brisbane. Many plant species consist of ‘Chemotypes’ which may be high or low in medicinally active constituents. Southern Cross University’s Centre for Plant Conservation Genetics is able to establish breeding programs to maximise the level of active constituents.

The project brings together the skills of the clinician, the pharmacognosist, the phytochemist, the plant geneticist, the practitioner, and the environmentalist on a single project, leading to outcomes that few other groups in the world can achieve.

Top Six Tips For Managing A Web Design And Business Marketing Project Effectively

Running a web design agency can be more difficult that one can think of and actually demand much more than merely excellent designs and/or technical skills. Until one can hire some experienced professionals, one has to manage marketing, HR, accounting, sales negotiating as well as peacekeeping for the sake of the company and for all the rocky moments with the unhappy clients or the disgruntled staff.

Keep It Real And Simple

All the best project management methods have five phases: Initiating followed by planning, executing. The next steps involve monitoring, controlling and closing. It doesn’t have to be full of complex charts and plans.


Plan Financing Ahead Of Time

Be up to date with the invoicing and accounting procedures. Cash flow is the key to a small business, and if one lacks management in this area, it leads to failure, as frequently seen. It’s specifically important when one is working on any client’s web project. Invoice clients once the project ends, as per the payment terms you had agreed on. Hiring bookkeepers is a worthwhile investment for a web design company and may bring about a vast difference. Bookkeepers monitor invoices, chase and track late payments with the reminders, and alert to defaulters. Clients may be late in paying for several reasons, so on offering financing options situations can be easily resolved, keeping business relationships stable. Ideal financial practices make way for appropriate client management.

Be Careful With The Marketing

 Any web design business actually needs steady workflow in order to keep it in a good condition. Creating marketing strategies help in identifying a target market thereby helps to plan how to connect with and eventually win clients. It must also include a budget to market activities and review strategy regularly. The experts suggest making it a rule that one asks the happy clients for referral when the project ends. This request will invariably generate a lot of business. An ideal source of potential business would be the list of previous and satisfied clients.

Define Marketing Goals For Focusing On Projects For Growth

One may be having a list of ideas of things to be done with marketing. There comes the vetting process, at this point, to understand the projects that have to be tackled, based on the impact particularly for your business.

Assess Resources Before Tackling A Project

Once you have decided what to create, comes the time to understand how one is going to do it. This takes tools, talents, and budget into account. There are reasons for planning optimal project requirements before considering resources available to make it a reality. The expert tip is that the audience needs to win every time. If the resources create content audience will appreciate isn’t ready, projects cannot succeed ever. Cutting best projects because the resources aren’t available is a mistake. 

Do Not Stop Learning

Technology changes all the time, as does the software used in web design, so nurture the creative team and encourage them to take up learning courses to be certified professionals in designing techniques or programming.